The evolution of Digital Marketing and internet
The evolution of the internet, new media and advertising formats
The evolution of technology and the new rules of the game
Although we do not want to, we are always connected to technology and we are protagonists of everything telling the world what we feel, in these Agricultural Mailing List years the internet has changed our way of thinking and seeing things only knowing that every 60 seconds more than 100 accounts are created , we can not hide with social networks. This leads us to have more social relationships with people we never imagined having.
Internet, media, users and advertising
Did you know that we spend more than 14 hours a day on the internet?
Internet users are people 14 to 44 years old who use this network a lot and make constant purchases on the internet. This is produced because the ways of connecting with other people are now easier, the consumption habits are adapted to our habits of life, this It allows us to do more than one thing at a time around the whole day, more often at night since that is when people have more free time.
Internet is the medium that grows the most with advertising since it is now more adapted to mobile applications and smartphones.
What contents are shared on the internet?
In recent years the content on the Internet has been multiplied by 9, it is estimated that in two years consumption will increase more with more viewed videos and in a shorter time. facebook is the most important or most popular network at the moment.
to purchase by mobile is very high almost 50% of people use it at the time of making purchases, as it facilitates access to stores or products.
More than 50% of SMEs increased their consumption thanks to online sales.
social and corporate shopping experiences are created by converting the likes into purchases. 14% of turnover in Spain is like that, Spain is a leader in shopping and 27 of every 100 citizens buy online, but what stands out are the apps that are A GREAT OPPORTUNITY!
Marketing through time has had to be more specific, more complex and faster, so it always has to look for new opportunities for action.
Erroneously you have the idea that to carry out an advertising campaign, you should only go to a marketer, when, it is necessary to work together with designers and comunicólogos; in order to achieve a creative idea, valuable enough to achieve the necessary impact.
Nowadays it is increasingly difficult to find attractive ideas that manage to attract the attention of the consumer and at the same time get low costs, for this reason, guerrilla marketing arises.
Guerrilla marketing are creative actions that have low budget, radically based on consumer behavior and how you think, in order to stimulate the purchase of a product or service and achieve a positive positioning of the brand in the mind of the market .
It all started, with the graffiti technique, but nowadays it goes further, it is a strategy accompanied by a whole image of the product, ranging from advertisements to the internet, the important thing in this scheme is the creativity of the text and the visual complement . They can be used from very large spaces like the wall of a building to a small space like a tire in a truck.
In our country it is not impossible to do it, it becomes somewhat complicated due to the procedures and permits to be carried out, since public spaces are used and the strategy must be carefully justified and the duration is usually for short periods. The advantage is that in this issue participation is almost null because it is a very new topic and that is not yet done so openly.
The interesting thing is to make the product stand out, to know the psychology of the consumer , through creativity in its maximum expression, since it is so different that it makes people turn to see it without any exception, when it comes to the internet it is so striking and different from any mail, where you can find icons or 3D images or interactive frames.
It is when you use a group of people either live or by cell phone or online to share an idea, the advantage of this technique is that many of the participants are volunteers.
With all the above information, it can be said that guerrilla marketing can be achieved at any time and place, only creativity is needed at its maximum expression.