SEO and web architecture: Structure of silos
Today we will talk about a somewhat more technical issue for those who start to know about SEO and it is the web architecture part, more specifically the hierarchical structure based on silos, the web architecture as well as the conventional one can refer to the part where we plan the construction of a website, the pages, the links, links, etc. That is to say, the routes that Nursing Homes Email List a user will follow will be traced within our site, but, what is the use of having our web well ordered? Well you should know that the robots that index and review the websites to put them as search results have a certain time to see everything and if your site is not organized the spiders of Google will not see it completely.

Undoubtedly the work of optimization for a website is exhausting either on page or off page and it is much more difficult when a site is already done, so the web architecture must be implemented from the beginning. Let’s say that a website is a house and once built if it is necessary to optimize it, walls must be knocked down and rebuilt, due to this many people bet on SEM instead of SEO since the results, although they are ephemeral, also arrive faster, without However, many times the performance of advertising campaigns may not be as we want, because although the campaign is well done if the destination site does not have a correct structure for Google robots, they will not take it into account in the same way as one. optimized correctly.

The silos are constructions that store large quantities of a certain type of grain or material, as well as in the real world, the purpose of the silos structure is to order the keywords of a certain type in only one column so that they do not mix with the rest.

Let’s use the example of a Clothing store organized by levels with keywords as follows:

Level 0: Start (main word, outfits)
Level 1: Categories (Children, Youth, Casual, Formal, Sports)
Level 2: Subcategories (Shirts, Pants, Accessories) these may vary from category to category.
Level 3: Product X

At the end of the previous categories would be product X and this product could only link to the other articles that are in the same category, as you can see in the example, the website is pointing to the main keyword “outfits” assuming that hypothetically this word was the strongest to position the entire site, then the different categories will have a different keyword that will channel the visibility of the site to a specific search, let’s say then “outfit / youth, outfit / casual, outfit / sports , etc. ”

It would be the so-called silos in which the different subcategories would go, in which the type of words that will be used for searches would be further segmented, this starts to make sense since instead of pointing to appear with such a word general as “outfits” is diversifying the content from its structure so that they can find us if someone looks for a sporty, youthful, formal outfit or whatever our silo. Then you can segment the keywords even more by putting a second level to the silo by adding a page with subcategories of keywords that show let’s say in the particular example of “outfit / juvenile” the variations of: “outfit / youth / shirts”, “outfit / youth / pants “and” outfit / juvenile / accessories “, at this moment we are already giving depth to our silo, facilitating visibility for indexing and also betting on long tail searches of several terms.

As you can see at first glance, our clothing website guides robots and users from the general to the particular, however the site did not grow vertically more than three levels and this is good since so far only 3 clicks are what separates the user from our home page to the product X to make a purchase

As the image shows, niches are searched for each keyword organizing these so that each of the most powerful words have different variations in each level, linking in turn only those of this category without going from one silo to another, that is to say only to a vertical flow. Doing it this way emphasizes the main word of the website and then the specific category and finally a subcategory under which will be the last level of content. The structure of silos is recommended for those websites with a good amount of content as it benefits the flow that the user will have, an aspect to take into account is that the links of the categories do not mix with each other, that is to say that only interlace subcategories of the same silo without jumping from one to another, for example: 

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If you want more information to understand it, we leave you a video that can help you and if you need to know how to implement it, do not hesitate to contact us and leave us a comment.

Undoubtedly, it is the right time for companies to start selling online, according to the e-commerce study done this year by Ampici, three out of four online sales occur through a PC / Laptop. The four main categories sold online are clothing, sports, other non-listed categories and consumer electronics. Currently there are a lot of incidents in other categories not listed, this indicates the diversification of the electronic commerce offer, as more and more products can be found through the Internet.  In terms of sales value, excluding travel, the four main categories in which Mexicans buy most online are consumer electronics, computers / peripheral devices / PDAs, and tickets for events and of course the dates on which they are made. more online transactions are the Christmas season and the good end.

Right now in Mexico the opportunities for electronic commerce are immense and it can be said that it is the right time to enter this new way of selling, it is time to venture into digital platforms and enter into competition with large companies, consumers always seek less expensive and more accessible options, just remember that the credibility of your business plays a key role at the time when you decide the best option to buy.

Credibility, price transparency, payment terms, opinions of other users and service rating are some of the key factors that e-commerce users take into account when purchasing products online. If your company still does not sell online we can tell you that you are still in time to take a piece of cake in this growing segment, sometimes the biggest barrier to growing is in your head.