Building email lists is not an easy task, and it will require a lot of research, but it will be worth it in the end once you have established a high level of interest and considerable trust among your prospects. Email lists are necessary to help any marketer worth his salt to secure potential customers. In fact, it is an online marketing technique that can open most doors to businesses, help them become more visible to their target audience, and aid them in getting one foot into the door to offer their products and services. quality email lists
Most businesses do not take the advantage of the large number of opportunities they have to leverage the experiences they create for their customers. Instead, majority of them leave their future connections to chance and hope that some of them will return after the first touch. Usually, this results in the entire experience to end right after the customer leaves. You would be surprised that extending an experience and making a connection is as simple as collecting contact information at every touch point.
In a recent report by , the two top challenges that marketing managers reported were ‘getting enough leads’ and ‘growing their email lists’. Because business email marketing addresses change at a rate of 30 percent or more on most lists, marketers must adopt an aggressive approach to expand their list and yield a significant return on investment. This paper provides specific strategies for extending B2B email prospect lists.
If you are the owner of a small or mid-sized business, you can appreciate the benefits of effective and affordable marketing. While hiring telemarketing and appointment setting companies does sound appealing, many smaller businesses do not have the available funds to invest in this type of marketing service. Email marketing has become a popular solution for business owners on a budget. While it may take time to build your own emailing list, finding the right email list for sale could be the tool you need to expand your business. If you are in search of a provider that offers high-quality lists for sale, there are many factors you should consider.
Focus on the budget you have set for this mass email direct marketing initiative. Always stay within budget when purchasing your lists from any provider. Receive price quotes from many providers, with an estimated amount of names and the geographical location. These price quotes will enable you to rule out all of the lead generation companies that are too exorbitant for your set budget.
Aside from price, make sure you understand whether you are buying or renting this list. Companies will generally use the terms exclusive or shared. Shared lists are rented and can be sold to a number of different businesses servicing all types of industries. Exclusive names will be sold to you and only you and removed from the database entirely. While these leads are more in price, they will eliminate your potential prospect from being bombarded with various other direct mail via their inbox.
The last piece of advice when shopping for a quality email list for purchase is to reference the company’s deliverability guarantee. This refers to how many email addresses within the list are guaranteed to be accurate. The more emails that reach the clients, the higher chance you have to gain customer interest. Only hire companies with a percentage of 90 or better, as industry standard is between 92 and 93. Once you have found the right list provider, you can begin your sales and marketing program immediately.