How many of you will know, recently I launched a marketing mentoring program, with which I help entrepreneurs and companies to get the most out of marketing.

Defining from the beginning or placing order in a company’s marketing is a fundamental task and we do not always have the experience, knowledge and time necessary to do it correctly.

To better explain this situation and make you understand the benefits of having a  ireland email database, I thought that the best thing is to explain it to someone who is going through this process (at the end of the article you have the video with your testimony).

“I needed to give marketing a boost”, Juan Aldamiz sums up his concerns before starting the marketing mentoring program. Juan comes from the world of corporate communication where he has developed his entire career.

He has a vast experience, he knows the world of the company, but when launching his own business (Etxelaia, a house for tourist and holiday rental, and business events), he realized that he lacked the “leg” of marketing, and especially digital marketing.

“We did things, but rather responding to impulses, to isolated actions without a well-structured plan.”

That’s why he contacted me and we started working. The mentoring program has two parts: training and online mentoring sessions. The objective of the program is that the student first learns the methodology and then applies it to his own company.

The training, which combines theory and practical cases, allowed him to learn the most important aspects of marketing and the methodology to define a strategy (basis to boost his business).

With the mentoring sessions I began solving the doubts about the theoretical part, but, what is more important, I guided and validated each of the steps in the definition and tactical implementation of the strategy.

“Mentoring is allowing me to have a global vision of what a marketing strategy is, to understand it well, to be able to develop it and to make it concrete in a well-defined action plan that helps me achieve the objectives”.

Juan is finishing the program, and has managed to turn around an initial situation in which he was not clear on the way forward. But the best thing is to leave you with your testimony so that I can tell you directly.