Using Facebook for your company can bring you benefits.
Facebook is an asset that can be reflected in different factors, here we tell you which ones.
Remember that it is not enough to Buy A Motorcycle Owner Mailing List have a fan page on Facebook, you have to know how to use it and get benefits. Previously we have already addressed the topic of content marketing , for the clueless, remember that “create attractive content for our customers” is a simple sentence that covers a myriad of things.

So in this post, we will focus on the proper use of the Facebook tool, following 4 principles is what we will base our strategy:

1.- Create content
2.- Response to current events
3.-Monitoring of your consumer. Know it
4.- Customer service. It offers information and monitoring.

1.- Create content

Well says the saying “Rome was not made in a day” so it is necessary that although you believe it is a job that requires time, effort and planning, know that you are right because it is! The results always depend on the effort, so if you enter the wheel to create content marketing, you have to do it well.
For Facebook, the post you make has to go according to the personality of your brand, if you are a funeral home you will not use the same language as a music magazine, each brand has the profile of consumers that follow them and it is necessary to identify them for the creation of messages.
Tips:
Use images, illustrations, exploit the graphic part.
Create videos of no more than 15 seconds, you can use Vine.

2.- Response to current events
As a brand you must be aware of the relevant events for your segment. For example, if you are a footwear brand (Converse) and your segment has interests in music, cinema and fashion, you should be aware of the events on these topics, that is, following this example: “Are you ready for Coachella? ? What band are you going to sing with the most?

3.- Monitoring of your consumer. Know it
If you use any tool to automate your publications, there is no problem but you must take into account that automation must consider schedules, interactions, the context in which it is published, etc.
Tips:
Use tools such as: Hootsuite, Radian 6 or NetVibes to monitor keywords and thus know your consumer, through interests, needs and preferences. In this way you can interact with your community, at the relevant time.

4.- Customer service. It offers information and monitoring.
In Facebook it is key to have the ability to be able to answer the doubts of your customers, as well as both negative and positive comments. For this is vital, that the person who manages your community in this social network is prepared for all situations that may arise.
Tips:
Create a manual with simulation of situations and possible answers
Have your brand information at hand, such as timetables, prices or characteristics of your product or service.
Do not let a lot of time pass without responding to your customers, the time varies according to the capacity of the company between 15 minutes to 4 hours. The sooner the better!

How will you see this strategy reflected in your assets? You achieve empathy with your clients, which is why they become faithful to your brand, which leads to having customers and non-buyers. The dream of every brand!

Thank you very much for reading, see you soon.

Buy A Motorcycle Owner Mailing List

When entering the internet, say a blog, a social network or the website of a company, we are not aware of what we are looking for, many times when we surf the internet we go from one window to another without remembering that it was the main reason why we first open the search engine, this behavior is quite typical, on the other side of the coin are the owners of the websites that we reached in the form of a click.
By having a website whatever the item, you must generate and monitor that the content matches the objective that has been raised, whether to communicate, or sell in particular, however once you have, how can we measure the performance? The answer is in web analytics.

We could make empirical conclusions based on sales or data that users fill, but none would have a sustainable basis to take an action, in these cases where you are not sure about the causes of certain behavior on the site, the only thing with weight that can help us draw conclusions and generate an action plan locating the points of improvement on the site will be the use of web analytics .

Web analytics is basically the collection, measurement, analysis and statistical data reportinghosted in cookies (small snippets of code with information about stored search terms) of browsers and websites, these cookies contain information about the user such as: where they come from, what ads they have clicked on, the time they spend in our site, which page is the most visited, the keywords with which they found us, among many other data. When the user accepts the privacy agreement or the activation of cookies before entering a specific site, he / she consents to the use of these data so that compilation reports of the subsequent activity are made, that is, what he / she does and sees on our site. Using this information web analytics services can give us information about the exact behavior of everyone who visits our website.

Google Analytics is the analytical service offered by Google for our company in Mexico to process this type of information, this gives us statistics and numbers about the activities on the website by users, generates reports depending on the specific objectives that have the company, in the case of an informative page it could be the subscription to this, the filling of a form or a contact message, while in a commercial site it would be the purchase or the quotation of the product or service.

By having this information we can compare data to be able to know in which page of our website there are more bounces , once this information is reviewed in the reports, we can complement it with tracking codes in each of the pages of our website, these codes usually entered at the end of the head of our website, they will provide us with the correct information about where the user clicks. The biggest challenge in terms of using this tool is the correct interpretation of reports and information, Google Analytics will show us the corresponding figures with great effectiveness and it will depend on the user’s ability to give a good analysis to match the decisions with the objectives that the business has.In short, this free resource should be used as well as the reports it generates and the data it contains, in order to reinvent our website efficiently so that the fulfillment of the objectives is maximized. There is the key to increase the utilities of your website!