Many women in network marketing/direct selling use email to stay in touch with customers and prospects. No wonder, as email communication is still THE most effective, inexpensive and powerful method to stay in touch. (With email you can reach hundreds – even thousands – of people with a push of a button).However, if you want to generate sales (and even attract new leaders) there are some important things women need to know about email marketing.For instance, “Drive-by Selling” and spamming won’t cut it when marketing through the Internet today . email lists canada free You can’t constantly blast sales and promotional messages at your list and expect people to buy. (Most will stop reading your emails and quickly opt-out of your list.)
The key to making money with email marketing is to build relationships with people in your network and give them something of value. In this way, you’ll create trust and rapport, and people will actually READ your emails (instead of being turned off by a barrage of sales-y messages).Thankfully, there is a simple and inexpensive way to bring value to your network while also making new sales: the “e-zine.” An e-zine or “electronic magazine” is an online newsletter that you can use to provide tips, recommend resources, and share updates about you or your company. An e-zine can boost your income and grow your business in many ways – here are just a few:
1. Add Hundreds (and Thousands) of New Prospects to Your Email List When set up correctly, an e-zine will bring new prospects to your network (sometimes on a daily basis)! Many people will “opt in” to your email list if you give them something valuable in return and an e-zine is a great resource to exchange for a prospect’s email address.You can either add a place to subscribe to your e-zine on an existing webpage or create a new webpage dedicated to your free offer/ezine giveaway.
Before long you will find other places to share your e-zine. How about a “free giveaway” for Facebook friends and social media contacts? Instead of blatantly promoting your products or opportunities on social media sites, offer contacts a free copy of your e-zine. Once on your email list, you can easily stay in touch with contacts and build relationships to convert them from “cold leads” to new customers.
2. Sell More Products (Without Being Obnoxious or Overly Promotional) E-zines are an effective tool for generating new product sales.Because your e-zine isn’t solely focused on selling products, sales elements you do include will be more subtle and effective.For example, alongside your tips and resources, you can mention special product offers or discounts. Include a section celebrating your team’s success or an update on your company. Because your e-zine keeps you in touch with prospects on a regular basis, it can generate new business without being obnoxious or sales-y.
3. Establish Credibility for You and Your Business Marketing studies show that most people need to see your message 7-10 times before they connect to the value of what you offer (and trust you enough to buy from you!). Publishing your own e-zine keeps you in front of contacts AND positions you as an expert in your field.
As your contacts read your e-zine, they’ll come to trust you (which will make them more open to your products and business). As your readership expands, your reputation and credibility will expand with it, attracting even more attention!For example, companies frequently call me to speak at conventions or coach their executives because they’ve read my e-zine and liked what I shared.I’ve had many articles published in magazines (including “Upline” and “Networking Times”) because of my e-zine. Your e-zine is your “calling card,” and it will promote you and your business even before you make live contact.
4. Generate New Sales and Build Your Team (Anywhere in the World!) One of the main advantages of an “e-zine” over a printed newsletter or other promotional material is that email is easy to pass on to others. As readers get value from your e-zine (and grow to love your products) they can share it with friends, family and contacts. It’s as easy as forwarding an email!And – like any email message – your e-zine can “go viral,”, spreading the word about you and your business to all corners of the world. And since your business isn’t tethered to any “store front” (where people have to buy in person) you can take FULL advantage of this viral marketing opportunity and create new customers and team members locally, across the state or even in another country.
This is great for those of you wanting to expand your team into new countries and attract new business builders. Share your message with new customers and prospects in the UK, Europe, Asia, Canada, Australia as easily as with people in your local area. Your e-zine does the “ground work” for you – building interest and relationships without having to step outside your office.My own e-zine has helped generate hundreds of thousands of dollars in sales and expand my business into several countries around the world.