In this new post, we wanted to talk about the best tools to make a good Keyword Research to improve the natural positioning of our websites.
The best tools to make a good Keyword Research are:
The Google Adwords keyword planner
Google Keyword Planner Web Tool
The keyword planner of Google Adwords is the tool that I recommend and will recommend most SEO professionals for the Bank Email List realization of a good Keyword Research.
This tool, which is also free, will be used to obtain the data of the necessary keywords and you will obtain the following essential information:
Number of monthly searches in a global, local, language and even temporary way.
You can check the level of competition (for advertising in Adwords) and the bid suggested by google (recommended CPC)
When you indicate a keyword to search, it will offer you many ideas about other related keywords
Google guide How to use the word planner Keys see more
Semrush – How to improve my Keyword Research watching the competition?
Semrush Web Positioning Study
Undoubtedly Semrush is one of the best tools for your web positioning campaigns and to make a great keyword Keyword Reseaerch, it is a tool that most SEO professionals use.
Semrush allows you with a quick search and an intuitive panel to know the most searched keywords, related keywords and even the degree of organic difficulty of the keywords in front of the competition, although the most important thing of this tool is that it allows you to investigate the key words by which the competition is positioned and get more ideas of how the sector under study is redirected.
The most used analytics tool by SEO professionals: Semrush
Úbbersugest – Keyword.io – Keyword Shitter – Keywords Long Tail
Ubbersuggest Keyword ResearchKeyword Shitter Keywordskeyword-io
These three keyword research tools are very similar but very powerful to find new market words and especially niche markets, use the same concept of suggestions and related keywords from Google. They are intuitive and easy to use and will save you a lot of time that you would spend on your explorations of suggestions and keywords provided by Google.
Discover the keyword research tools at: Ubbersuggest – Keyword.io – Keyword shitter
Google Webmasters Tools – Measure your metrics and impressions
Webmaters Tools Web Tool GoogleOne of the tools that I use the most (since Google analytics has 90% of not provided) is webmasters tools, you can have almost exactly what are the keywords for which your website is appearing in the google search, giving you data of number of impressions and number of clicks, the big drawback of this tool is that if you do not have a good positioning you will not be able to know the number of impressions.
Google Adwords – Make a small campaign for your Keyword Research
Google Adwords SEO Tool
As we have said, Google Analytics has hidden a lot of information and with webmasters tools from google we will not know the searches that there are about a keyword unless we are positioned on the first page.
Especially for the beginnings I recommend doing a small campaign in Google Adwords with keywords that we want to analyze, in this way and only paying Google if it is going to give us the real search information that is happening at this moment, it is recommended above all for niche words or new keywords that we can not have a history of, such as new products or buzzwords.
The only downside here is that in saturated markets if your ad is not quality you will not appear on the front page and you will not get this information.
4 Essential Tips before Starting an Internet Advertising Campaign
Once while talking with Marketing students in Mexico, they asked me to give them some tips before starting their advertising campaigns on the Internet. They were just beginning to work with SMEs and wanted to avoid mistakes in their strategies. I Hotel Email List share some of them and I hope you serve:
Establish digital objectives
This will allow you to realize if you are fulfilling your objectives. Advertising on the internet for doing it does not help much. Set a communication goal and focus your efforts on the goal.
For example, if your goal is to take visitors to your website and then turn them into customers, ask your consumers how they found out about your business. If you answer that via web, you will know that your investment is profitable. Another thing you can do is measure conversions within your contact forms on the page of your business, they will tell you if the client that left your data arrived by advertising.
It is a more accurate way to measure the effectiveness of search engine advertising and analyze if you meet the objectives set.
Make an analysis of your past Internet advertising campaigns
You can always rescue data from past activities for use in the present. We can see where we are wrong and where we are right. Take an afternoon to analyze previous campaigns to reduce as much as possible and start with an advantage.
Facebook, Google and your website can give you statistics from time ago.
Make your own Focus Group particular
When you have the campaign ready on the internet, before publishing it, show it to your friends, family and some clients. Ask for their opinion and write down everything. Then analyze the answers.
The opinion of other people outside your business will give you a different perspective. Remember that it is not what you like, but what the client is looking for
Bet on the continuity of your digital strategy
The Marketing and Digital Advertising in Mexico do not do magic. Although it takes less time to provoke actions in the consumer, you have to be constant in your efforts.
Remember that one of the great advantages of internet marketing is that we can change things at the moment. If an ad does not work we can eliminate it and allocate more budget to those who do. If a keyword does not convert, we can change it for another.
As your campaign progresses make adjustments and above all be consistent and you will see good results in the medium term.
The most important factors of SEO for Electronic Commerce
As in any web, there are essential factors in search engine optimization and in the specific case of products we must pay much more attention, given the large number of urls and pages that we can find, in Quantum Marketing we are experts in SEO for Realtor Email List Online stores and we have compiled a list of the most important factors:
Web Address – Product URL
The web address must be unique and original
The url must contain the objective keyword that the previous keyword research has given us
It must be descriptive, friendly and semantic to generate force, the customer and Gogole robots must know what the product is or what it is about just reading the url.
Title Tag – “Title for Google results
The most important thing is that it is unique and original, but Google can consider it duplicate content and penalize us
The Title must also contain the target keyword,
The more to the left, the more strength Ej will have: “Levis 500 Jeans – Last minute offers”,
The Title must try to draw attention to increase the CTR of the web
Important that is greater than 35 characters and less than 65.
Heading H1 – “Title for Users of the Online Store”
They must be original and unique so as not to cannibalize with other h1 of other products
The target keyword should appear
It should be at the top of the page
Always be above any other heading (h2, h3, h4), respecting the hierarchy
It may be the same as the title but some variation is recommended, including a related keyword
It is also important that some h2 or h3 appear on the product page, with some unique feature where we can include a related word.
It must also be optimized for search engines
The name of the file must be written descriptively
Include the alt attribute with the description of the article
We must also include the title attribute (it is the text that appears when we move the cursor over the image)
Product Description – (not to be confused with meta description)
The description must be unique and original (can not be copied from the main provider’s website)
The more quality content we provide the user, the more value they will have
It must include specifications, type of material, ingredients, measures, instructions
We can give more value to the product if we include other types of elements such as videos, presentations, infographics
Customer Comments and Ratings
The comments are important and we should not be afraid of what they think, they give security to customers and are also indexed by google giving more original content to the product.
Both the new products and those that generate us the most benefits must be strongly linked internally, the closer to the home page more linkjuice can receive. You can create sections on the home page such as: “News” “The best-selling products” .
Security Signs and Trust Logos
Security: Recently Google indicated in its Blog, that it would give importance to the pages that had the protocol in the https url, to give greater security to the users. At the moment this factor according to the study of searchmetrics is not affecting the results of the serps, but it is expected to be an important factor in the future.
Logos: It is important not so much for the SEO but for the trust of the client, show certificates of trust (verfy design), forms of payment (paypal, visa …), shipping and places …
Adaptable to Mobile “Responsive Design”
It is one of the factors that Google is promoting more, it is vital for the user experience and the search engines are realizing this. in the blog of webmasters tools the following article was published to see article in reference to this, even giving a date on April 21 where this factor would be decisive in the positioning, See article Mobile Friendly Search
In Quantum all our web designs are responsive adapted to any device , desktop or mobile.
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Who has not realized that traditional media are gradually losing effectiveness with our customers? In the last 3 years, digital media has had an exponential growth in the number of users. This for companies, represents not only an increase in its target market, but also the opening and creation of new niches of users who perhaps, had never before had knowledge of the products that companies sell through the Internet.
You are probably in a dilemma about High School Coaches Email List how to invest your capital in effective means of communication so that your products or services are known by the consumers you want. Maybe you have heard about “Digital Media”, but you do not know when it is really opportune to invest in them. Here are some of the points you should consider when carrying out this investment:
1.- Your company or business has the NEED TO TELL THE WORLD WHAT IT SELLS.
Let you know and that people perceive your company as you see it, that the message you want to communicate is delivered to the segment of users that must arrive and above all have the security that every day this group of people will increase which means new potential customers for your business.
2.- Creating your own digital marketing department for a company involves disbursing a large amount of money.
That maybe, your company is not ready to support. This is when an external agency becomes the best option, since it not only represents a minor investment but also implies the experience that can be contributed to your company by people external to it, who see your business from another point of view.
3.- Digital Marketing is Economic and more Productive than Traditional Marketing
Statistics support Internet Marketing is cheaper and more productive than Traditional Marketing, digital strategies: Email Marketing, Seo or Web Positioning , Advertising on Google with Adwords or any strategy of Inbound Marketing are much cheaper than any Traditional strategy, advertisements in TV or radio, spectacular, mailing, but also the most important in Digital Marketing is that everything can be measured and analyzed knowing almost exactly the cost that has had the acquisition by customer or also called CPA.
4.- When you decide to invest in advertising for your company or business, digital marketing becomes your best option.
In addition to the low costs and the constant increase of users, we are heading to the point where electronic media will become the most used way for any type of transaction and interactivity between people. Why not be there from now?
Keep in mind that if you hire a Digital Advertising Agency, you will have the support of experts in your campaign. Give yourself the opportunity to know what they do and how they can help your company.
Do you need to improve the positioning of your website of your company? Does your competitor’s website come out in the first place and you want to overcome it? Do not worry in Quantum we have experts and they will help you get the first places, we explain the most important reasons why you should be in the first places of the search engines
According to studies, 80% of Internet users do not pass the first page of Google results.
72% of Users click on the first 5 search results.
2.- Potential market .
52% of the population in Mexico has an Internet connection that is approximately 45 million users.
40 Million Daily Searches only in Google Mexico and growing day by day.
3.- Search of information in Google
90% of users have Google as the default search engine, and a large majority as homepage.
4.- Users look for services and products in Google, not in social networks
85% of users in Mexico search for products and services in search engines, not by social networks like Facebook, they do it by Google .
5.-Improve your brand image, Trust
70% of people believe that the companies that appear in the top results are leaders in their field. If Positive Seo you are the market leader, behave as such.
6.-Greater profitability to invest in SEO than in Advertising (PPC, Adwords …)
7 out of 10 users click on organic results (SEO)
The perception of trust in users increases when you appear consistently in the searches they perform. When a user is researching a topic, multiple searches are carried out with different combinations of words. If your company or product appears regularly, the user perceives you as a reliable source.
The cost associated with SEO is usually less than advertising links, creation of online events, development of social networks, etc.
7.-Permanence of long-term positioning
The organic, or natural, positioning obtained with SEO work is maintained over time beyond the actions we perform.
8.- The Digital Marketing Strategy that attracts the most traffic
More than 41% of average visits on our website come from a search engine, 4 times more than those planned for Social Networks
9.- SEO improves Conversion
A page optimized for conversions will have better usability and better content, which will encourage you to mention it in other sites, and get links and referrals. The greater the relevance, the greater the attraction of qualified traffic, and the higher conversion rate.
1st.- You will expand your potential market
Appearing in the top positions of Google, your company can expand globally, you can attract customers from other cities and even from other countries, opening up your market much more.
In short, the web positioning will improve the brand image of your company, the confidence of customers will be greater, you will have better visibility and most importantly, you will increase your sales.
Appearing in the top positions of Google you can attract customers from other cities and even from other countries opening your market much more.
As an example of what e-commerce and good web positioning can be, I include the following inspiring video of a Spanish businessman who, from a town of just under 800 inhabitants in Teruel has more than 40,000 clients, Ricardo Lop began as a baker and farmer and one day he came up with a website to sell knives and weapons and now has more than 40,000 customers and sells all over the world in more than 100 countries.
Essential to obtain a good organic positioning (SEO)
Before starting any improvement action Seo, it is essential to design a strategy that ensures, as far as possible, impact adequately to your target audience. The final goal of a good Buy A Motorcycle Owner Mailing List positioning must be the sale. The positioning itself, is not the goal, but rather the path that will allow more sales. The way of approaching the SEO of each project can be noticeably different and it is necessary to know how to define the strategy that best suits each project.
How do we do it
Mediaclick is one of the pioneering agencies in organic positioning in Spain, we have been positioning companies for more than 8 years and since then the way in which it is achieved has changed a lot. Our methodology, before starting any project to improve the organic positioning of a company, focuses on the following steps:
> Definition of objectives
> Analysis of the product or service
analysis and sector > Competitor
analysis> SEO analysis of the web
> Analysis of key criteria
> Definition of resources
> Development of the SEO strategy
> Definition of the Action Plan
If we have an e-commerce, that is, an online store , our first objective will be the sale of the products that we make available to users on the web. For this we must work and focus on Democratic Donor Email Lists three priority strategic aspects:
The VISIBILITY : if I can not get visibility, that is, that my target audience finds me and visits my website, I will never be able to sell anything. Raising a visibility strategy is essential.
The CONVERSION: I must bear in mind that if getting the right target is vital, getting that visit to buy is not less. We must raise the web with all the elements of structure, design, usability, etc., to facilitate the conversion as much as possible.
LOYALTY: If we are selling a repetitive shopping product, it is essential to work to the maximum all the elements that can facilitate the repetitive purchase of the product, through promotions, e-mail marketing, etc.
Among the actions to increase visibility, one of the most strategically relevant, due to its impact on the potential of qualified visits it can provide, is to be well positioned in Google , that is, SEO .
Well, we know that working with SEO is as important as it is complicated, but there are certain elements that are easy to apply and that are very relevant, which can help us to establish a good SEO base from the beginning.
One of these keys is to correctly configure and structure your website from the beginning based on a logic of keywords strategy.
We must start from the basis that we can classify the user’s search in three different blocks:
1- Product searches : are those that the user makes when looking for a specific product, for example, if you have an online store that sells TVs, a possible search could be TV SAMSUNG UE40H6400 . It is a search with a high level of quality and very close to conversion, if above the user incorporates the word buy ahead, even more.
2- Category searches: would be a type of search that would not be as close to the purchase as the previous one. This is a user who is looking for a product type but is still not clear about the product. In our example of TV the search could be “buy Samsung TV” or “Led TV”. The user searches within a category.
3- Indirect searches or information: these searches would be those that would be related to the search for information when executing a possible purchase in the future. It is the type of search farthest from the purchase, but it can be the starting point of the acquisition of that potential buyer.
To be able to establish the bases of web optimization towards these types of search, we must ensure that the main elements of contextual optimization of the pages are aligned with the type of search we want to impact.
To optimize the page to the type of direct searches or to search for (product and category searches) we must act on the website:
If we want to position the category ” LED televisions” , we have to make sure that in the category page of the web, the keywords are incorporated in the following sites:
1. In the URL
2. In the meta Title of the page (as far to the left as possible and without exceeding 64 characters)
3. In the Meta description (although it has less relevance for the search engine, it is still useful)
4. On the H1 label
5. In the text of the page
6. In at least some Alt tag of some image
To enable the improvement of visibility in indirect searches , we must focus on the blog and the writing of the post. To ensure maximum indexation and possible positioning, the most important thing is that the title of the post appears in the URL and in the H1 of the post. This title should be raised literally, with the user’s search format, that is, we should not think about title the post as we would like, but raise the title as the user would:
Wrongly titled: ”
Viewing distance for a television with LED technology” Well titled: “How far should I watch television”
Thinking about these types of search and optimized the web with this orientation, we have a good stretch of the road traveled towards the goal of improving our SEO possibilities and therefore, to improve our sales.