Online life and email showcasing are amazing assets in any advertiser’s munititions stockpile. It enables immediate and significant association with a gathering of supporters or fans that have ventured out communicating enthusiasm for your image. While online life and email showcasing both fill in as superb stages to share marked substance and oversee associations with customers it likewise flaunts another, regularly ignored feature – the intensity of companion referrals and distributed association and audits. Since the two mediums go about as systems through which individuals interface with one another just as to organizations and brands – the solid obligations of trust and fellowship between these clients and endorsers fill in as another potential feed through which brand mindfulness and eventually deals can be developed and expanded.
The companion referral process
Various examinations have demonstrated that building an association with purchasers and opening a channel of correspondence with them is extremely useful without a doubt, however all things considered, individuals are bound to confide in the exhortation and impact of their friends. As buyers direct research on items and brands as a major aspect of their adventure through the purchasing cycle, they come into contact with an assortment of sources that advocate or in some cases censure new zealand email list These sources can extend from marked substance or promoting made by the brand themselves or can appear as surveys and proposals from different purchasers such as themselves. Bloggers specifically have turned out to be exceptionally compelling in adding to mark personality and frequently assume an indispensable job in embellishment and moving individuals’ sentiments through their assessment, audits or even relationship with a specific brand. These perspectives are regularly shared via web-based networking media where they invade the prevalent awareness and work to either reinforce or debilitate a brand’s following.
Instructions to utilize the intensity of referral
Since the intensity of companion referral is so solid, numerous brands mean to join this cooperation into their social and email showcasing efforts. By asking supporters, fans and endorsers of offer a crusade, advancement or rivalry with a companion they are accomplishing two vital battle objectives. Right off the bat, the social referral activity starts a chain response that constantly implies that more individuals will come into contact with the battle – and not exclusively will these prospects be progressively various, they will likewise likely be new augmentations to the brand’s web based life page or email database. Besides, brands will receive the rewards of the trust officially settled between the gatherings doing the sharing.
Using Facebook for your company can bring you benefits.
Facebook is an asset that can be reflected in different factors, here we tell you which ones.
Remember that it is not enough to Buy A Motorcycle Owner Mailing List have a fan page on Facebook, you have to know how to use it and get benefits. Previously we have already addressed the topic of content marketing , for the clueless, remember that “create attractive content for our customers” is a simple sentence that covers a myriad of things.
So in this post, we will focus on the proper use of the Facebook tool, following 4 principles is what we will base our strategy:
1.- Create content
2.- Response to current events
3.-Monitoring of your consumer. Know it
4.- Customer service. It offers information and monitoring.
1.- Create content
Well says the saying “Rome was not made in a day” so it is necessary that although you believe it is a job that requires time, effort and planning, know that you are right because it is! The results always depend on the effort, so if you enter the wheel to create content marketing, you have to do it well.
For Facebook, the post you make has to go according to the personality of your brand, if you are a funeral home you will not use the same language as a music magazine, each brand has the profile of consumers that follow them and it is necessary to identify them for the creation of messages.
Use images, illustrations, exploit the graphic part.
Create videos of no more than 15 seconds, you can use Vine.
2.- Response to current events
As a brand you must be aware of the relevant events for your segment. For example, if you are a footwear brand (Converse) and your segment has interests in music, cinema and fashion, you should be aware of the events on these topics, that is, following this example: “Are you ready for Coachella? ? What band are you going to sing with the most?
3.- Monitoring of your consumer. Know it
If you use any tool to automate your publications, there is no problem but you must take into account that automation must consider schedules, interactions, the context in which it is published, etc.
Use tools such as: Hootsuite, Radian 6 or NetVibes to monitor keywords and thus know your consumer, through interests, needs and preferences. In this way you can interact with your community, at the relevant time.
4.- Customer service. It offers information and monitoring.
In Facebook it is key to have the ability to be able to answer the doubts of your customers, as well as both negative and positive comments. For this is vital, that the person who manages your community in this social network is prepared for all situations that may arise.
Create a manual with simulation of situations and possible answers
Have your brand information at hand, such as timetables, prices or characteristics of your product or service.
Do not let a lot of time pass without responding to your customers, the time varies according to the capacity of the company between 15 minutes to 4 hours. The sooner the better!
How will you see this strategy reflected in your assets? You achieve empathy with your clients, which is why they become faithful to your brand, which leads to having customers and non-buyers. The dream of every brand!
Thank you very much for reading, see you soon.
When entering the internet, say a blog, a social network or the website of a company, we are not aware of what we are looking for, many times when we surf the internet we go from one window to another without remembering that it was the main reason why we first open the search engine, this behavior is quite typical, on the other side of the coin are the owners of the websites that we reached in the form of a click.
By having a website whatever the item, you must generate and monitor that the content matches the objective that has been raised, whether to communicate, or sell in particular, however once you have, how can we measure the performance? The answer is in web analytics.
We could make empirical conclusions based on sales or data that users fill, but none would have a sustainable basis to take an action, in these cases where you are not sure about the causes of certain behavior on the site, the only thing with weight that can help us draw conclusions and generate an action plan locating the points of improvement on the site will be the use of web analytics .
Web analytics is basically the collection, measurement, analysis and statistical data reportinghosted in cookies (small snippets of code with information about stored search terms) of browsers and websites, these cookies contain information about the user such as: where they come from, what ads they have clicked on, the time they spend in our site, which page is the most visited, the keywords with which they found us, among many other data. When the user accepts the privacy agreement or the activation of cookies before entering a specific site, he / she consents to the use of these data so that compilation reports of the subsequent activity are made, that is, what he / she does and sees on our site. Using this information web analytics services can give us information about the exact behavior of everyone who visits our website.
Google Analytics is the analytical service offered by Google for our company in Mexico to process this type of information, this gives us statistics and numbers about the activities on the website by users, generates reports depending on the specific objectives that have the company, in the case of an informative page it could be the subscription to this, the filling of a form or a contact message, while in a commercial site it would be the purchase or the quotation of the product or service.
By having this information we can compare data to be able to know in which page of our website there are more bounces , once this information is reviewed in the reports, we can complement it with tracking codes in each of the pages of our website, these codes usually entered at the end of the head of our website, they will provide us with the correct information about where the user clicks. The biggest challenge in terms of using this tool is the correct interpretation of reports and information, Google Analytics will show us the corresponding figures with great effectiveness and it will depend on the user’s ability to give a good analysis to match the decisions with the objectives that the business has.In short, this free resource should be used as well as the reports it generates and the data it contains, in order to reinvent our website efficiently so that the fulfillment of the objectives is maximized. There is the key to increase the utilities of your website!
Today March 8, women’s day, as a reason for celebration, this post or entry will be different, because I will talk a little about myself. The reason? This is the #MujeresEnDigital Contest: 12 6 Month Scholarships for Women in the Platzi Online Courses by Aleyda Solis . But more than a contest is an opportunity to know myself, to know where I am heading in these moments of my life and, why not, that you also know a little more about me.
I am Ana Karen López Halún, a 25-year-old Mexican woman with Lebanese roots, who was brought to San Luis Potosí, Mexico. Passionate about music and dance and with tastes for design. I must accept that, although I was not sure what to do with Loan Officer Email List my life, studying marketing was and is the best thing that has happened to me. In my opinion it is a race that is never stable, there is always something new to learn and more in these times in which technology is already exceeding us.
Since I finished my degree, I have been dedicated to online marketing, I started as a community manager, without knowing anything, thinking that it would be easy, I say, to be on facebook all day. UFF! the ideal job, but I was wrong, I’m not saying it’s complicated, but it does require time and knowledge. Now I’m starting in the knowledge of SEO, which I love, and this contest fell like a glove.
Where did I meet SEO?
In 2015 I started working for a marketing agency, which started in the digital aspect, that’s where I met the SEM, I even got a certification, and yes, I listened to SEO, but my activities did not focus on it.
Recently I started working in a digital marketing agency located in San Luis Potosí, Mexico, in which SEO is one of my main activities, however, I still lack a lot of preparation, but seeing the passion that SEO Manager has, It made me recognize that I also want to share that passion with more people.
In addition to being able to grow in my work, I would like, someday not too far away, to be able to offer SEO courses. This contest has motivated me to continue learning about digital marketing and I have noticed that more and more women are engaged in this field.
Now that I am learning from him, I realize that I do want to train myself more, because, I like, I am interested, he constantly teaches me.
I am a responsible, hardworking and fast learning person when something is of my interest. What I love about digital marketing is that there are always new things to learn and this has become my favorite hobby, so I decided to participate in this contest and prepare more.
Thank you for the opportunity!! And congratulations to all the women in our day.
SEO and web architecture: Structure of silos
Today we will talk about a somewhat more technical issue for those who start to know about SEO and it is the web architecture part, more specifically the hierarchical structure based on silos, the web architecture as well as the conventional one can refer to the part where we plan the construction of a website, the pages, the links, links, etc. That is to say, the routes that Nursing Homes Email List a user will follow will be traced within our site, but, what is the use of having our web well ordered? Well you should know that the robots that index and review the websites to put them as search results have a certain time to see everything and if your site is not organized the spiders of Google will not see it completely.
Undoubtedly the work of optimization for a website is exhausting either on page or off page and it is much more difficult when a site is already done, so the web architecture must be implemented from the beginning. Let’s say that a website is a house and once built if it is necessary to optimize it, walls must be knocked down and rebuilt, due to this many people bet on SEM instead of SEO since the results, although they are ephemeral, also arrive faster, without However, many times the performance of advertising campaigns may not be as we want, because although the campaign is well done if the destination site does not have a correct structure for Google robots, they will not take it into account in the same way as one. optimized correctly.
The silos are constructions that store large quantities of a certain type of grain or material, as well as in the real world, the purpose of the silos structure is to order the keywords of a certain type in only one column so that they do not mix with the rest.
Let’s use the example of a Clothing store organized by levels with keywords as follows:
Level 0: Start (main word, outfits)
Level 1: Categories (Children, Youth, Casual, Formal, Sports)
Level 2: Subcategories (Shirts, Pants, Accessories) these may vary from category to category.
Level 3: Product X
At the end of the previous categories would be product X and this product could only link to the other articles that are in the same category, as you can see in the example, the website is pointing to the main keyword “outfits” assuming that hypothetically this word was the strongest to position the entire site, then the different categories will have a different keyword that will channel the visibility of the site to a specific search, let’s say then “outfit / youth, outfit / casual, outfit / sports , etc. ”
It would be the so-called silos in which the different subcategories would go, in which the type of words that will be used for searches would be further segmented, this starts to make sense since instead of pointing to appear with such a word general as “outfits” is diversifying the content from its structure so that they can find us if someone looks for a sporty, youthful, formal outfit or whatever our silo. Then you can segment the keywords even more by putting a second level to the silo by adding a page with subcategories of keywords that show let’s say in the particular example of “outfit / juvenile” the variations of: “outfit / youth / shirts”, “outfit / youth / pants “and” outfit / juvenile / accessories “, at this moment we are already giving depth to our silo, facilitating visibility for indexing and also betting on long tail searches of several terms.
As you can see at first glance, our clothing website guides robots and users from the general to the particular, however the site did not grow vertically more than three levels and this is good since so far only 3 clicks are what separates the user from our home page to the product X to make a purchase
As the image shows, niches are searched for each keyword organizing these so that each of the most powerful words have different variations in each level, linking in turn only those of this category without going from one silo to another, that is to say only to a vertical flow. Doing it this way emphasizes the main word of the website and then the specific category and finally a subcategory under which will be the last level of content. The structure of silos is recommended for those websites with a good amount of content as it benefits the flow that the user will have, an aspect to take into account is that the links of the categories do not mix with each other, that is to say that only interlace subcategories of the same silo without jumping from one to another, for example:
If you want more information to understand it, we leave you a video that can help you and if you need to know how to implement it, do not hesitate to contact us and leave us a comment.
One of the main objectives of digital marketing is to find the strategies that allow converting the people who visit your website or online store into leads , that is, records in our database or customer prospects. Once they are part of our system, this gives us an indication that they CPA Email List are interested in the product and / or service we offer.
How can you make your first contact with the Internet user impact so much that they are interested in your business? Here we will give you the main keys to attract qualified leads to your venture.
Why Qualified Leads?
It is not about attracting any type of person to your database, but only those who feel an affinity for your brand. A qualified lead is one that fits with the characteristics of our buyer or target audience. This is important because it increases the likelihood that they end up acquiring your product or service and become your customers. The idea is that a percentage of people who visit you through the web are attracted to your downloadable content, offers or news and end up providing their data in a form, which would convert them into leads or records for your database . You should always question yourself if your current strategy for obtaining leads allows you to get the ones that really interest you.
If you only want to boost your brand in a general way, that is, make branding, obtaining records of many segments is valid, but if you want to convert them into real customers of your products, make sure they meet the following characteristics:
Let your profile match your target.
As a user you are not only interested in the content you offer on your website but also in your products or services.
That you have a certain level of engagement, that is, interaction or identification with your brand.
To obtain quality leads, you need to focus on 4 keys:
Do a thorough analysis to build your buyer persona or customer profile that fits with your project. Do not settle for basic data such as sex or horticultural level but you should explore more with deeper surveys that allow you to know aspects such as:
Behavior and buying habits.
Interests, hobbies, desires and wishes.
Values, ideals and philosophy of life.
Things that displease or displease.
Once you have this analysis, you must create a blog with content that is specifically directed to that audience. You can also take advantage of content marketing by making downloadable digital proposals such as ebooks, whitepapers, info graphics or guides. You can also use other platforms to offer content such as Webinars, which are online seminars that will allow you to demonstrate the domain you have regarding an issue or industry. This is an excellent initiative to approach your potential clients and know the characteristics of those who are more interested. Adapt your website to make it easier to generate leads including elements such as:
Contact numbers in each of your pages. This increases the confidence of users towards your services.
Forms on the most important pages of your website. Not only in the contact section but in all those that can work as a landing page.
It is important that you incorporate all the necessary fields to know if your registration meets the ideal profile from the first download.
Offering a live chat is one of the latest trends to capture leads, as it can help you answer any questions and also capture emails from visitors who are also interested in your offers.
Dedicate yourself to knowing in detail your buyer person. You can do this by conducting interviews or surveys of real clients that meet your desired profile. Ask them about the pages they visit, what they are looking for in Google, the problems they are trying to solve through the internet, etc.
Research blogs and web portals compatible with the characteristics of your target and propose collaborations through guest posts or content submissions. Identify those collaborations that have been most successful and repeat them.
Participate in social networks and online communities looking for related groups where you browse your buyer person to share there your content and the added value of your product. This is a way to get closer to your goal more actively, increasing the probability of attracting qualified leads.
Remember that a lead will be truly valuable to you when it offers you the possibility to work with it, qualify it and prepare it for the purchase of your product or service. There are two marketing automation processes that will allow you to determine the value of a lead:
These are automated processes that allow us to rate each lead based on factors such as its behavior with our website, blogs, content or emails. The main objective is to detect at which point of the sales funnel or pipeline each one is located and in this way detect who is more likely to make a commercial transaction.
Knowing this, it is much easier to redirect the sales force to the design of customized proposals for each client.
The steps to insert the code of execution of Google Analytics in a WordPress lodged in own servant (that are the most used nowadays) are very simple. The first step will be to create the account in Google Analytics, once we have created our Google Analytics account, the next step to measure and know the traffic Veterinary Email List behavior in our Blog is to implement the Analytics code in our site (Blog). This step is very simple and you will not need a programmer to implement it. Below I detail the steps :
Step 1: Access the Google Analytics account.
* Go to the section Administrator / Property / Follow-up information / tracking code.
Step 2: Access the site (Blog)
(This case is for blogs or web hosted on a server in WordPress which is the most usual)
* Go to the left side menu Appearance / Editor / Header (this section can be found in the right side menu by scrolling)
Inserting the code in the php header (or better known as PHP Header) will allow us to control the entire site since the PHP Header is a template that will run on all pages of the site.
Step 3: Monitoring control
To ensure that the code is correctly implemented, enter the site and another tab of the browser enters Google Analytics:
* Go to the section Reports / Real time / General description. You can verify if the analytics execution code runs correctly. How? The accountant must be in at least 1, which will mean at that time X people visiting the site.
It is important to keep in mind that the data begins to pick up after 24 hours or 48 hours.
For the most advanced users in Google Analytics in this post they will be able to delve into Universal Analytics